There is no shortage of e-commerce sites today as many businesses have slowly transitioned from offline to online in these months. E-commerce sites have given an excellent platform for independent sellers or direct sellers to promote their products. It has also revolutionized the way you shop online.
In the face of competition, businesses look at raising their Google ranking through an effective E-commerce SEO agency. Look for Pearl Lemon, a trusted company based in London offering a host of related services like SEO, App store optimization, lead generation, PPC, and more.
Why Modern E-Commerce Sites Go for Optimization
An e-commerce SEO agency will offer you options on how they would strategize ideally to put the products on top of the search engine results. But it should ideally start from your site. You would need basic on-page optimization to make plans successful.
Competition is immense in the e-commerce sector, and the only way to earn a business is by going for exclusive strategies.
Strategies and Plans to Make E-commerce SEO A Hit
- Understand How Google Searches Work: Try finding the most trending or popular choice of keywords to suit your business and Google. More than 90% of the people stop searching beyond the first page of results. So, the keywords should also be in that range. Google will give the result after entering keywords and showing the products most relevant to the customer query. Besides using Geo-tag or location-specific searches, you can also opt for information-oriented keywords.
- Increase CTR Effectively: Ideally, a reputed e-commerce SEO company will use only the best meta descriptions for the products. It is more than just a formality as it will give a clear idea of what to expect from the product. Though many firms may copy-paste the product description from the manufacturers, it will not do your e-commerce site any good. The best way to turn even this small snippet into a rewarding SEO strategy, go for original notes. These apt meta descriptions have a better CTR.
- Focus on Products and Categories: Do the categories serve the user’s needs? Do they offer a solution? What about the products under it? Stay clear from creating too many sub-categories and avoid extra navigation for the customers. No one has the mood to travel through scores of pages to get a product.
- Create Unique URLs: It is common for your products to feature in more than one category. It will create better visibility and push the sale. On the other hand, instead of copying the URL and not doing much for the search engine result, make a unique URL. It will help you score better in search engine results.
- Track Performance: Go for analytics and result tracking tools to ensure your strategies are performing well. These would elevate your site’s performance and appeal.
These are some of the crucial SEO tactics. Only the best E-commerce SEO Agency can help you to get desired results through a customized campaign.