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How to Encourage More Charity Donations


There is no doubt that when you are running a charity, one of your central concerns and constant guiding lights should be the encouragement of more donations. However, with every single organization out there having exactly the same set of aims, this can prove to be easier said than done. So, here are a few different strategies that you can put into place to encourage a higher number of donations.

Focus the Appeal

While your charity may well have a set of broader aims that you are trying hard to accomplish, it is also likely to be the case that these can be highly difficult to properly explain and get people firmly on board with. What a lot of charities are trying to do is all about focusing on a single person or a particular aspect of the story. This way, you are showing exactly what you are able to accomplish on an individual level, which can certainly help people out in getting their heads around what you are trying to achieve.

Come Up with Interesting Appeal Ideas

Rather than simply setting out the same old appeals time and time again, it can prove to be an excellent idea to come up with some appeal ideas that are more interesting. For example, you could look into a managed charity lottery service or some sort of charity auction. This way, you are naturally appealing to people’s innate desire to win something rather than simply expecting that they are going to donate based on the story that you are telling them.

Use a Range of Online Techniques

It certainly tends to be the case that a lot of people are doing a lot of their donating online, which means that it is certainly going to be worth using a variety of different techniques. To begin with, you are going to need a brand presence that is both strong and recognisable. You are then going to have to master the art of strong email campaigns and social media appeals that capture the imagination. Of course, this does not mean that every single one is going to be successful. Instead, you are going to need to measure the impact that your campaigns are having and work out where the biggest successes happen to lie.

Streamline the Donation Process

You do not want to put any unnecessary obstacles in the way of people who want to donate to your cause. With this in mind, it is certainly going to be worth ensuring that the donation process is as streamlined as it possibly can be. While it is all well and good to aim to capture the data of people, you should also give them the option to fast donate as and when they would like to.

All of these are amongst the different ways in which charity donations can be successfully encouraged, which all contributes towards the causes that you are most interested in and passionate about helping out.

Andrew Mcaffrey