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The future of central business districts

In all the far-reaching ways that COVID-19 has altered our daily lives, perhaps one of the most significant is the impact on central business districts (CBDs).

The lockdown caused by the pandemic pushed the purpose-built offices we worked at and the surrounding businesses that fed off them – the places that served our daily coffee, the retailers where we shopped, the places we went to relax after work – to the brink of extinction.

Consequently, working from home (WFH) versus working from the office (WFTO) is now a hot debate and a dilemma facing many employers. Here we look at the options facing CBDs and whether there is a place for them in the future.

Global business districts

At the beginning of 2020, the 21 global business districts (GBDs) in the world’s largest and most powerful business cities (as cited in The Attractiveness of Global Business Districts Report by EY and Urban Land Institute) were the main workplace for nearly 4.5 million people.

In areas such as Canary Wharf and the City in London, Midtown and the Financial District in New York and Marunouchi in Tokyo, these 100 million square metres or so of space were home to the global headquarters of about 20% of the Fortune Global 500 and millions of people who worked, shopped, played and lived there.

However, once coronavirus took hold, 14 of these GBDs were put under full lockdown meaning 3.5 million workers left, while the remaining GBDs also saw some restrictions. And just like that, GBDs went from being economic and social hubs to virtually ghost towns.

The shift to working from home

As employees were pushed out of CBDs into their homes, for the most part they quickly adapted and thrived with this new way of working. Productivity was often boosted by the flexibility and wellbeing benefits that working from home offers.

So much so, it gave many businesses a new mindset on home working. Companies such as Google, REI and Twitter are among those who have now adapted their working from home policies to give employees the option to enjoy a much more flexible approach to when and where they work, or to work from home indefinitely. So even when there is a large-scale return to the office, it won’t be in the same numbers as before.

An end to the office being solely used for working?

In a survey conducted on behalf of Withers Worldwide, experts in the area are suggesting that “there will be a dramatic increase in the demand for flexibility in the workspace” and “the days of whole buildings being occupied by a single tenant for a single purpose… are over.”

According to the EY survey, GBDs must become “inclusive urban destinations”, with 40% of respondents citing a desire for mixed-use spaces; moving from solely places of work to hubs of social life – a ‘work, life and play customer experience’. 28% of respondents wanted more focus on user health and wellbeing.

But the question is can CBDs and GBDs adapt and convince stakeholders – be it companies, employees, shoppers or residents – that they still have a place in our changed world?

How should CBDs be planning for the future?

Even with the advent of a vaccine, there will be changes to the way we work and socialise. Businesses and landlords will need to create innovative and healthy workspaces that enable effective social distancing, as well as create more flexible spaces that can accommodate different businesses.

Attracting and maintaining business talent is key to a GBD’s success, as everything stems from there. Among experts surveyed by EY, 84% considered access to highly skilled professionals essential to the attractiveness of GBDs.

The post-Generation Zers have grown up in a different climate, with environmental and societal responsibilities more likely to be high up on their list of priorities. So, measures like diversified and sustainable transport networks, efficient resource management and adding more greenery will be key in making GBDs an attractive place to work.

The truth is it looks like there is a place for CBDs and GBDs. As long as they can adapt to the changing needs and sensibilities of the post-pandemic world.

How to take an evidence-based approach to global marketing, from social media to translation

Global marketing is a huge topic. It involves fierce competition from companies with huge budgets. Of course, it’s not always the size of your budget that matters but how you spend it. Take an evidence-based approach to global marketing, researching everything from social media strategies to professional translation services, and you’ll be in the best possible position to succeed. In this article, we’ll run through the difference between globalization and internationalization, define internationalization, and look at some examples of internationalization to get you started.

The difference between globalization and internationalization

The difference between globalization and internationalization is an important one. What are some examples of globalization? Globalization can be seen all around us. From trade and communication across international borders to the movement of people, both for leisure purposes and permanent relocations. Then there’s the globalization of media, entertainment, culture, and much more.

What is the meaning of internationalization? We can define internationalization as “the action or process of making something international.” With companies around the world looking to sell to global audiences, the internationalization business is booming. Speaking of the difference between globalization and internationalization, Tomedes CEO and owner Ofer Tirosh say that globalization is more about the overall process that companies use to start building their brand or their operations for the global stage. Internationalization, meanwhile, refers to the practical steps that they take to achieve that, ensuring goods and services appeal to as wide an audience as possible.

Website translation: an internalization business task or a localization business task?

An important part of any global marketing strategy is website translation. If you want to appeal to a global audience, you’ll need to translate your website into multiple languages. To do this, you’ll need to understand not just the difference between globalization and internationalization, but the difference between localization, globalization, and internationalization.

What is the difference between them? Well, the first two we’ve covered above. Localization, meanwhile, is the process of making a website suit the cultural expectations of a new audience. Global marketing is about so much more than undertaking (for example) English to Spanish translation and simply sitting back and waiting for Spanish custom to roll in. Instead, you need to focus the site on the audience in question.

There’s a famous example from the California Milk Processor Board’s advertising campaign – those “Got Milk?” ads. They went down a storm in the US, but a lack of localization left Latina customers wondering quite why the California Milk Processor Board wanted to know, “Are you lactating?”

Few examples of localization so clearly highlight the value of shaping your marketing materials to your intended audience.

When it comes to taking an evidence-based approach to using professional translation services to turn your website into a global marketing tool, research first which languages you’ll need. This will depend hugely on what you’re selling. If you’re in the business of UK penny stocks, for example, you might start by typing translation agency UK into your search engine. Your approach will be vastly different from that of (say) a company selling luxury handbags.

If you’re in the luxury goods sector, by the way, a large part of your sales business and associated marketing will likely focus on China. McKinsey reports that China was responsible for over half of the global growth in luxury spending between 2012 and 2018. That figure is expected to reach 65% by 2025 when it comes to the world’s additional spending. Time to find professional translation services specialising in Mandarin.

Social media and professional translation services

Internationalization comes into play in a major way when it comes to social media. Over half the world uses social media sites nowadays. Your social posts can spread around the globe in seconds, so they have to be spot on. But again, the research begins long before you write a single post.

Which demographics are you targeting? This can make a significant difference to which sites you should target your marketing spend. There’s a wealth of evidence out there about social media usage by age, by gender, by nationality, and so on. Build this knowledge into your global marketing strategy long before you start working out how to internationalize your messaging.

When the time does come to start internationalizing your messages, be sure to work with professional translation services that specialise in social media. Social networks use a language and tone all of their own and you’ll need specialists to help you navigate cultural pitfalls as well as linguistic ones.

Looking beyond professional translation services

We’ve used the website and social media examples to show the importance of building your strategy around evidence of what works. A global marketing campaign will, of course, encompass many more forms of marketing, from email marketing to content marketing – which itself can include everything from news review blog posts to expert opinion pieces published on others’ sites. Each of these is a huge topic in itself.

Each approach has plenty of examples of internationalization and statistics that you can use as evidence to inform your strategy. Doing so will ensure you take a robust approach to global marketing that maximises your chances of success in capturing the attention of international audiences for all the right reasons. With professional translation services by your side, this should allow you to focus your internationalization strategy in a way that allows you to achieve your global goals.

Virtual Cards Explained: What are They & Should You Get One?

The financial industry has changed drastically in recent years and how money was handled and exchanged 10 years ago now seems prehistoric, especially since the pandemic which has rendered cash obsolete. One recent development which is important to be aware of is the rise of virtual cards, which can be beneficial for both individuals and businesses, especially in a time where cybercrime is on the rise.

Virtual Cards

So, what exactly is a virtual card? Essentially, these are designed for online use and act like a disposable version of a static or debit card. As opposed to regular cards which always use the same card number, security code, address and other key data, a virtual card uses dynamic information so that each time it is used, the verification data is different. This can greatly reduce the likelihood of credit card fraud and help people and businesses to transfer money with confidence.

For Individuals

For individuals, you no longer have to worry about entering your card details on a website because you know that the information that is stored can only be used for one transaction. Online retailers will often store customer data for repeated use which can be convenient but also poses a security risk as if there was a breach then a hacker could get access to your sensitive information. These attacks have been on the rise in recent times, so you will want peace of mind knowing that your data is safe which you can get with a virtual card.

For B2B

Virtual cards are also beneficial for B2B payments too. Virtual cards can improve accounts payable (AP) processes and streamline what can be a stressful area of the business while also offering greater protection than you would get with traditional business cards. Payments can only be used for designated scenarios, such as AP payments or online payments with randomly generated data and designated expiry times.

Companies are also able to better control spending with virtual prepaid cards with each card valued at a specific amount for individual suppliers with instantaneous settlement, which can be useful for strengthening relationships.

Virtual cards are a fantastic development in the financial world in recent times and are likely to be much more common moving forward, especially with the continued move away from cash and the rise of cybercrime. Virtual cards can provide superior security for businesses and individuals as well as bring a wide range of benefits to businesses looking to improve how they exchange money.

Want to know the expert advice to invest in a stock market

Investing stock market funds and making the best on that investment will always need you to have enough skills in the aspects that impact the ups and downs of stock values. The chances of obtaining the best return from your investment will always depend on your observing these variables as well as understanding their trends. Invest stocks market funds might be hard work for the individuals without a degree in marketing. However, the work of calculating the stock market becomes more difficult while taking into consideration purchasing. This is one essential factor to examine for being able to decide the upcoming value of stocks. 

Investing in stock market funds always requires you to have a cool and stable personality. But, it makes no sense at all to purchase the shares and sell them at the initial sign of a fall in their value. Now, many of the best stock traders have studied to offer stock time to improve. Investing the stock market funds must also be done after you have done some quantity of reading on the stock markets. Today, the stock market is one of the most intriguing investments in the globe due to its implausible return on investment it can provide. Even the vast majority of investors never reach their economic goals via the stock market.

Steps to learn how to invest stock

Here are the simple steps to learn how to invest stock:

  • Avoid impulse spending
  • The budget
  • Decide where you will invest
  • Different kinds of investment
  • Decide your risk tolerance

Know where to invest stock market

For the inexperienced investor, there are plenty of stock choices available in today’s market. When you are investing in the stock market, you must take some time to do research the options. The initial thing that you need to know about investing stock market is that there are short term investing and long term investing opportunities. If you are brand new to investing, it is possibly a good idea for you to switch with the long term investments, which inclines to have more strength. When you are investing in the stock market funds for the first time, it is essential to know perfectly what the stock is and how it can be used to make money for you.

Primarily, the investment stocks are a method for the company to sell off the part of its ownership in return for cash revenue, which can be used for its day works as well as future development. In interchange for their investment, the individuals are offered certificates to determine that they hold a part of the company. Currently, the shares can be traded or simply sold on the stock market. That is why; many people will attempt to purchase an inexpensive stock and sell it as it improves in value. When you begin trading, you just open your everfx account that takes only a few minutes as well as fewer clicks to enter the exciting as well as a promising world of trading. The major reasons to trade on everfx are ensuring the reliable and quick order execution and also support the personal client. 

How can ASMRs help you sleep?

Would someone rustling a bag of crisps help you get to sleep? Or, how about watching someone pretend to be giving out spa treatments? It may sound a little odd, but this is just a glimpse into the weird and wonderful world of ASMRs.

With millions of people mesmerized by this ever-growing phenomenon of ASMR and seeking to understand how it can help us sleep better… We’ve compiled a brief guide on how it works, offering a selection of videos to help you narrow down an ASMR trigger that works for you!

What is ASMR?

Autonomous sensory meridian response (ASMR) is a term coined to describe a tingling sensation that often begins in the back of the head and spreads down to the neck and across your upper back. This sensation is often caused by visual or audio stimulation, and is widely believed to help boost wellbeing and encourage feelings of relaxation.

How does ASMR work?

This is where it gets interesting. There is no real scientific explanation into the understanding of ASMR and why it creates such a sensation that helps you relax and sleep better.

However, there are a variety of ASMR triggers that are renowned for bringing on the tingling feelings to the back of your head and neck, including:

  • Whispering
  • Personal attention
  • Slow movements
  • Crisp sounds

Visuals and situation-based scenarios (or, to put it more bluntly, role-play) are also known as ASMR techniques, varying from watching someone pretend they are getting their hair cut or acting as if they are a doctor treating a patient. Ridiculously boring activities like spraying water or crumpling up a sheet of paper are ASMR triggers too.

But in terms of proof of how ASMRs can help you sleep, it’s all down to anecdotal evidence. All we do know is that it certainly isn’t everyone’s cup of tea when it comes to relaxation techniques.

In a study of 500 people, Swansea University found that the majority of participants reacted well to slow movements, crisp sounds and whispers, helping them relax, de-stress and allowing them to sleep better. But the experiment concluded that there was no understanding why it works, with the only theory being that people felt very comfortable which, in turn, made them feel relaxed and aided sleep.

Best ASMR YouTube Accounts

The most practical way to use ASMR for sleeping is to stick on a video as you get into bed. YouTube is absolutely jampacked with vloggers showcasing the best ASMR techniques to help you relax, offering different styles and methods to trigger those senses.

Here are five of the top ASMR YouTube accounts you need to subscribe to so you can get your brain tingle fixes:

Whisper Talk Studios

Account: https://www.youtube.com/user/WhisperTalkStudios

With over 20,000 subscribers, Whisper Talk Studios offer a whole range of ASMR videos to get the senses going. You’ll find everything from a softly spoken travel agent and a virtual haircut, to the sound of food being cut up to help you wind down and get a better night’s sleep.

Gentle Whispering

Account: https://www.youtube.com/user/GentleWhispering

No, this isn’t just someone whispering down your ear to help you switch off. Gentle Whispering takes ASMR to the next level – her 1.3 million subscribers can vouch for that – with the boundaries of sounds and visuals being pushed to the limit to aid tranquillity. Her adventure-based videos are great too, bringing ASMRs to the great outdoors – the ultimate in relaxation.

Massage ASMR

Account: https://www.youtube.com/user/MassageASMR

Located in the Gold Coast, Australia, channel-owner Dmitri brings over 700 ASMR videos for you to enjoy. His much-watch list includes “Tapping you to sleep with Dr Von Tap”, “No talking marathon” (this one lasts 287 hours!) and “Captain CoCo Crinkle Pop” – they might have slightly bizarre names, but they are brilliant ASMRs techniques!

ASMR Requests

Account: https://www.youtube.com/user/ASMRrequests

Ally from ASMR Requests has almost 500,000 followers and specialises in making the videos people want to see – hence the name! Her goal is to bring your ASMR dreams to life, be it the noise of a pencil crayon colouring in or a dog being brushed, to the sight of a mandala stone being painted.

The UK ASMR

Account: https://www.youtube.com/user/TheUKASMR

An expert in ASMR sleep techniques, the UK ASMR will help you effortlessly drift off to the land of nod. This lip-smacking, poetry reading, scalp massaging YouTuber will bring that tingling sensation to your head and neck in no time at all.

Winding down your mind before you go to bed needn’t be a chore. Autonomous sensory meridian response methods can be an effective way to help promote a state of relaxation, so try a few ASMR sleep technique videos when you hit the hay and see how they work for you!

Article researched by online provider of hybrid mattresses: OTTY

A Step-Wise Guide To Developing Your First Trading Strategy

These days there are hardly any novice traders who don’t copy the trading strategies of others to try out their luck. A lot of them only learn the trading tools and indicators from mutual friends and jump into the field with the hope of making quick profits. However, if you want to make more money long term and understand the trade of financial instruments thoroughly then it is advisable that you first devise your own trading strategies and then do a trial and error with them.

But with all that is said above, there is one unfortunate fact that the majority of the new traders don’t also have the right knowledge about making the most profitable trading strategies. Hence to help you in the process, below is a step-wise guide that will assist you in creating a strategy which can work for any kind of trading including forex trading (dollars to pounds) or cryptos trading, etc.

1. Know Your Market

Before you start off with making a strategy, you should understand the market that you are going to operate in. You must do all the fundamental and technical analysis on your own, along with knowing whether the decision to invest and trade stocks will work for you or not.

2. Select The Time Frame

Once you are done with knowing the market of your trading, the next thing that you have to keep in mind is the time frame that you want to invest or trade CFDs and stocks in. You should figure out on your own whether you are a better fit for quick scalping or daily swing trading, all based on your circumstances.

3. Pick Up A Tool To Try The Trend

Now comes the time of tools that you have to choose to check the trend. It doesn’t matter if you use Pin Bar or Gimmer Bar, just make sure that you are using one by looking at the context of the market and have price action tools like swing pivots, trend lines, and MACD etc.

4. Decide Your Entry Trigger

Along with knowing the right market context, you still need the entry triggers to know your breakthrough point. Here again, you can choose simply choose bar or candlestick patterns for simple USD to GBP conversions. But in case, that doesn’t fulfill your needs then indicators like RSI and stochastics are another option that you can try while also integrating it with the trading platform of your choice.

5. Mark Your Exit Trigger

It doesn’t matter if you trade and invest in commodities, indices, or stocks, there will come a time when the market will go against you. Hence to exit the market when everything is going wrong, you should plan your stop-loss in advance (even for online forex trading of pounds to dollars)

6. Limit Risk

With entry and exit triggers in place, the last thing that you have to do is to work on limiting risk. One of the ways in which you can achieve this goal is by position sizing as that will determine how much money would you be willing to put on the line.

You will have to watch your position size carefully because double the position size, double will be the risk in any kind of trading.

How to get financed as self-employed

There can be few things in life sweeter than deciding to break out on your own and go self-employed. But it’s a major life choice that can have significant implications on your finances, at least at first. That’s why so many self-employed people take out loans to get off the ground.

Of course, with COVID-19 damaging so many self-employed businesses, there are also bound to be those individuals who are looking for a little extra help to keep them afloat through these dark times. Self-employed loans can help here too. But what kind of self-employed loans are available and how do you apply?

Types of self-employed loan

Personal – Also known as an unsecured loan, you’ll need a good credit score to apply for this loan, as you won’t need to secure it against any assets you own.

Secured – If you don’t have any documented income as a self-employed worker then you might need to get a loan that’s secured against the equity in your home as security against the cost of the loan. You’ll probably get a lower rate than with a personal loan and might be a better option than trying to get approval for unsecured finance when you know it’s unlikely.

Guarantor – This refers to bringing a third party in (usually a family member) who agrees to make repayments on your loan if you can’t for any reason. Be aware though, that the interest rate on a guarantor loan will probably be higher than a standard personal loan.

Business – If you have a solid history to fall-back on as a self-employed business, then you might be able to apply for a business loan and secure against your business assets in place of your personal assets.

Vehicle – Even if you have a history of bad credit, you should be able to get a decent second-hand car on finance if you go through a respected supplier such as Go Car Credit. In certain professions, having access to a vehicle can be make-or-break, so this is definitely something certain self-employed for potential self-employed individuals might want to consider.

How to apply for a self-employed loan

First of all, you’re going to need to gather together all of your financial documents (including bank statements), as well as some identification, proof of your address and your latest tax returns. Then, the lender will need to check your eligibility for a loan, which can be undertaken without affecting your credit score. Finally, it’s advised that you compare loans from a variety of lenders and go with the deal that works best for you.

A Guide to Holidays for Single Parents

Holidays are incredibly important for the family, but they can be difficult to plan and organise as a single parent as the responsibility will fall on you and you will want to have the best possible time with your children to create new memories and explore new places. With this in mind, here are a few tips which will help you to plan the perfect vacation that you will all enjoy together.

Work Out a Budget

Before you start planning the holiday, you first need to work out how much money you can afford to spend. Vacations can be expensive, but there are always ways to make savings so do not worry if things are tight. You will need to factor in costs such as travel, accommodation, food and daily activities.

Choose Somewhere Familiar

It is a good idea to choose somewhere familiar as a destination so that you feel comfortable and confident in taking the kids there. Visiting somewhere new can be daunting, especially if you are a single parent who needs to be in complete control at all times. A staycation is an excellent idea because it is more affordable, it is easier to travel and there will be no language/cultural barriers to worry about. Somewhere like Hertford is a good choice for families and you can jump on a train from Moorgate to Hertford North to take the stress out of travel.

Travel Light

It is also a good idea to travel light as the more bags that you have, the more stressful and challenging the journey will be. This means that you need to have the essentials, to plan outfits ahead of time and to avoid packing anything that you could easily buy when you are there.

Get Your Kids On Side

Kids can notoriously be difficult when going on holiday, but they should recognise that it is a lot harder for a single parent to plan the trip and they are sure to be grateful for the vacation. Discussing with them that you need them to be on their best behaviour ahead of time should get the message across and hopefully make the trip both smoother and more enjoyable for everyone.

Going on holiday as a single parent might seem daunting but these tips should help and you should never shy away from going on a trip as it can be so beneficial for everyone and bring you closer together.

Property Investment Guide: Pros and Cons of Buying an Investment Property Amid the Coronavirus Pandemic

Effects of the pandemic situation have resulted in job furloughs or termination, economic loss and various other factors.  So the idea of having a financial “backup” can be alluring as well as challenging.  It has been felt that property is one of the safest investments to be made, with the correct guidance to avoid stumbling blocks and yet being reasonably sure of a positive outcome.  To assist you with this is one of the well-known estate agents in Beckenham who are experts in property investments.

Now is the time to “invest” in property education by researching and being guided by experts in the property business.  They will follow the real estate market carefully and advise with new listings and price indications of those who need to sell.  Cost factors should be thought out carefully.  The location of the property and the tenant demand (in BTL cases) are essential factors to consider.

Pros: SDLT:  With the SDLT (stamp duty land tax) being withheld till 31 March 2021, it is an advantage for prospective buyers.

Take time:  However, do not be in too much of a hurry to take advantage of any property deal just because it is available.  Investment should be considered only after research has proved that it will be beneficial for capital growth.  If you are investing for rental income and evaluate that the market drop will not be too low, you can invest and reach your goals.

Benefit to the buyer:  With the economic situation, some sellers are struggling to sell properties – from residence owners to developers, and this is the time to negotiate prices, so that reasonable offers will be considered. 

House flipping: has become increasingly popular with buying low-cost properties, renovating them and then selling them soon at a profit.

BTL – Buy to Let:  With many people looking to rent houses rather than buy them, especially with the younger, working-class population, the BTL market has improved significantly.  One tip is to look for property in prime locations (near business and corporate sector offices, school catchment areas) so that tenanting will prove easier.

Tenanted property:  Some landlords are still wanting to sell and investing in tenanted property has its advantages.  With tenants already in the property, it will save the issues of having people physically move in, handing over keys etc.  If the rental income is of prime importance, then you should check whether the tenants’ employment and salaries have been affected by the pandemic so that it does not hinder the rent payment.

Popular homes:  With many people working from home instead of an office, prospective buyers are now looking at properties which will be permanent and offer more environmental comforts as well, such as independent houses, with gardens and many bedrooms.  Those that are detached and more in rural settings are gaining in popularity.  With this increasing trend, property investors have a better idea of where and in what areas to look.

Cons:

Mortgages:  It may be challenging to obtain the mortgage that you need, with some lenders not taking new applications and sometimes drawing back on mortgages that had been agreed to in principle.  Exploring avenues to obtain the best rates from the best lender will need to be done.

BTL:  In the case of Buy to Let, mortgages may be more challenging to obtain, with the added risk of renting the property, and fees may be higher.  Also, the profit will not be immediate since it will take some time to cover the deposit expenses.

Responsibility:  If you are renting the property, the maintenance of the same and attending to the needs and problems of the tenant will be your responsibility. Tenants expect amenities which will have to be provided. This can be time-consuming and a drain on your finances as well.

House flipping – taxes:  Flipped houses do not usually come under the 1031 Exchange tax benefit because they are short term and speculative.  Also, if the property is flipped within a year, short-term Capital Gains tax will apply at regular income tax rates.

Tenanted property:  Some lenders will insist on an AST (Assured Shorthold Tenancy) agreement before agreeing to a mortgage on the tenanted property, and some will lend only if the rent amount is more than the mortgage repayment.  You will be responsible for fulfilling the previous owner’s obligations to the tenants, so these should be meticulously checked out.  Choosing an experienced solicitor to verify the terms of the purchase would be a good idea.

Conclusion: With crises come opportunities, and it is the person who is willing to take the challenge, even with risks involved, who will come out the stronger.  This is true, especially if you are in a position to invest.  It has been proven with the emergence of Airbnb from the financial crisis of 2008. Looking at the long term factor, the “bricks and mortar” investment will be an asset!

How to avoid overspending on Black Friday

On Friday, 27th November 2020, we can all expect the annual shopping event, Black Friday. The sales will be back in full swing, and individuals will be able to get their hands on a number of items for a fraction of the price. If you have you had your eye on something for a little while, but haven’t wanted to pay full price for it, this huge consumer event could be the perfect time to pick up that tech gadget or home product you’ve been saving for.

This year it’s anticipated that Brits will spend an estimated £7billion over the Black Friday weekend. However, just because the sales are on, it doesn’t mean that you have to go out and splurge. Before purchasing any new items on Black Friday, ensure that you consider all your financial options. For further tips on how to avoid overspending on this day, read below.

Make a list of what you do actually need – and stick to it

While the sale prices are fantastic, you don’t need it all. Before hitting the shops or opening up some of your favourite website online, create a list of the things that you either need, or have been wanting for a very long time. If they are heavily discounted, take advantage of the offers, but ensure that you are not adding things to your basket that aren’t a necessity.

Do your research

If you’ve needed a new pair of hair straighteners for a while now, and have been holding out for Black Friday, browse a number of sites before committing to the purchase. You never know, one website could have them at a greater discount, so make sure that you do your research before buying.

Use a credit card

If you’re desperate for a household item with a rather large price tag, such as a washing machine or refrigerator, for example, you could choose to pay by credit card rather than cash. That way, you can take advantage of the once-a-year shopping event, and pay the sum off in manageable instalments.

Set a budget and don’t go over it

Before opening your purse or wallet, set yourself a budget. If you know that you only have £300 at your disposal for Black Friday, for example, it will make it easier for you to avoid being tempted by the numerous deals that are completely out of your price range.

By following the advice below, you will be able to avoid overspending on Black Friday. What deals will you be looking out for?

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